According to Match Group, the parent company of Tinder, the popular dating app is gearing up to introduce a new “high-end” membership later this autumn. Alongside this, Tinder is also planning a product refresh aimed at providing a better experience for Gen Z users. These announcements were made as part of the Q2 2023 earnings release on Tuesday.
The upcoming premium Tinder membership, previously mentioned by Tinder’s CPO Mark Van Ryswyk, was referred to as “Tinder Vault” in an interview with Fast Company. This new offering is set to be priced at $500 per month. The idea for this upgrade was inspired by the insights gained from Match Group’s acquisition of The League, another high-end dating app, in July 2022, which reportedly charged users up to $1,000 per week.
