Short-form video platform TikTok has launched a feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app.
Read on….
TikTok offers in-app purchasing of sponsored products -engadget
Kroger became the first company to test out the new feature last week with their #TransformUrDorm challenge. TikTok users were asked to post before and after videos of their dorm makeovers. They were also invited to buy products such as a toaster and a popcorn maker through a dedicated Kroger…
Link: TikTok offers in-app purchasing of sponsored products
via www.engadget.com
What You Need to Know About Advertising on TikTok – SocialMediaToday
TikTok, the short-form mobile video app that’s popular among Gen has been rapidly growing its young user base, and as a result, marketers have been keenly awaiting the full launch of the platform’s ad options to connect with these users. However, several months after the company launched a beta of its ad offering, the platform remains an uncertain prospect for many, with its ad options and capacity still growing in western markets.
Link: What You Need to Know About Advertising on TikTok
via www.socialmediatoday.com
