News snapshots · 2021-10-14

TikTok introduces mute settings – Quick wrap

In stricter enforcement of community rules, short-video platform TikTok has announced it was introducing improved mute settings for comments & questions during livestreams.

Now, the host or their trusted helper can temporarily mute an unkind viewer for a few seconds or minutes, or for the duration of the LIVE. If an account is muted for any amount of time, that person’s entire comment history will also be removed. Hosts on LIVE can already turn off comments or limit potentially harmful comments using a keyword filter. All this, said TikTok, was being down to further empower hosts & audiences alike to have safe & entertaining livestreams.

As detailed in a report, 81,518,334 videos were removed globally between April – June for violating TikTok’s Community Guidelines or Terms of Service, which was less than 1% of all videos uploaded on TikTok. Of those videos, 93.0% were removed within 24 hours of being posted & 94.1% before a user reported them. 87.5% of removed Content had zero views.

Image credit: TikTok

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