This is a unique business model being tried out. Brave’s latest release of the desktop browser for macOS, Windows, & Linux allows users to choose to view privacy-preserving Brave Ads by opting into “Brave Rewards”.
These users will receive 70% of the ad revenue share “as a reward for their attention”, which they can auto-contribute to publishers under default settings, according to an official blog post. Brave is a Chromium-based open source browser developed by Brave Software, led by CEO Brendan Eich, best known for inventing JavaScript.
Brave Ads will also provides brands with direct opportunities to highlight offers & engage with users as they browse the Web. Since Brave Ads are opt-in, brands know with certainty that when their campaigns run with Brave, their ads are viewed by people who welcome advertising. Brave’s anonymous-but-accountable campaigns ensure that advertisers are connecting with the users they are seeking, removing the excessive costs, privacy, security, & fraud risks currently associated with middlemen in digital advertising.
