Facebook Business Page

2015-03-06

Facebook likes may dip temporarily following change in counting policy

In the coming days, if your Facebook Business Page shows your ‘likes’ count down, don’t be surprised. The social network has announced it was making changes to the way ‘likes’ were counted. FB has said to make audience data even more meaningful for businesses, it was updating the way Page ‘likes’ were counted by removing memorialized & voluntarily deactivated accounts from Pages’ ‘like’ counts. This change would ensure that data on Facebook was consistent & up-to-date.

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