A new report by Chartbeat said Engaged Time increased in the Middle East, mobile audiences increased in Southeast Asia, while social network pageviews decreased globally in the final quarter of 2022.
The most significant decrease occurred in Southeast Asia, where Average Engaged Time dropped from 31.2 to 26.3 seconds.
Mobile pageviews remain high to end the year
Mobile audiences in Southeast Asia continue to grow with 86% of all pageviews coming from this device type in the region. Africa followed closely at 84%, an increase from 83% in the 2nd quarter.
While pageviews from mobile devices grew in most regions, Central / Eastern Europe, Southern Europe, and Northern Europe each saw a 1-2% decline in their mobile traffic as compared to the previous quarter.
Search traffic declines further in Central and Southeast Asia
42% of pageviews in Central Asia came from Search in the fourth quarter, down from 47% in the second quarter. Southeast Asia also saw a noticeable drop in Search pageviews, falling from 41% to 33%.
Pageviews from Social decline across the world
Africa continues to see the highest percentage of pageviews from social platforms, but from the third to the fourth quarter, this declined from 25% to 23%. Central / Eastern Europe and North America followed at 17%, both down from 20% in the third quarter.
To read up on the entire report, click here.
