India represents a very big market for…well, everything. Something that had not escaped Snapchat’s attention. In 2020, the app says it will intensify its focus on this market.
Snapchat on why it finally shifted its attention to India in 2019 – HT
Back in 2017, Snapchat found itself at the center of a controversy after its CEO Evan Spiegel reportedly said the company didn’t want to expand into “poor countries” like India. Fast forward to 2019, Snapchat’s parent company Snap Inc is now betting big on India as it opened its first office in the country and is building a local team.
The company is trying to woo Indians with more vernacular language support, customizing the app, and more importantly working with the local players including smartphone companies and telecom operators.
via: The Hindustan Times
