Snapchat has reported “increased engagement” in users in these times of the pandemic. On its official blog, it said “Snaps” between friends reached an all-time high (passing Christmas & other major holidays), & time spent video & voice calling had grown by more than 50% from last month.
Snapchat also reported “elevated engagement” in Snap Games, a 25% increase in time playing with augmented reality lenses, & “time spent watching Snapchat Shows was higher than ever.”
Some of the emerging trends observed based on Snapchatters’ responses to ads & visitation to advertisers’ Websites & apps were:
- An increase in activity in news & financial Sites
- Spike in interest in equity trading apps
