Included new in Quora advertising options is this new option: Quora advertisers can now retarget users that have visited specific question pages.
Here’s the announcement
Today, we are excited to launch Question Retargeting, giving advertisers the ability to retarget users who have signaled interest in their product or services on Quora.
Question Retargeting allows advertisers to target ads towards users who visited specified question page(s) in a given time period (eg the last 30 days). You can pick the timeframe for retargeting that is appropriate for your campaign. Question Retargeting allows your ad to be shown across Quora for your target audience, not just on Question pages.
How do I use Question Retargeting?
In the Ads Manager, select “Question Targeting” as your Targeting Type. Then, for your Targeting Subtype, choose “Show ads to users who previously read about a question”. Choose your date range and then choose your questions. You can learn more about how to use Question Retargeting in our Help Center.
Question Retargeting also pairs particularly well with Sessions and Promoted Answers. As an example, you could promote an answer and/or host a Session. If the answers you write are about your product, service, or industry, people reading those answers are signaling interest, so you can retarget that audience with Question Retargeting.
