According to Google’s John Mueller, the company does not use Google Analytics 4 to determine rankings. The new Google Analytics 4 will not be used as part of Google’s ranking algorithm, as Google has repeatedly said.
No, Google Doesn’t Use Google Analytics 4 For Ranking Purposes – seoroundtable.com
Google’s John Mueller posted a very necessary clarification that Google does not use Google Analytics 4 for ranking purposes. Just like Google said countless times it does not use Google Analytics in its ranking algorithm, so to with the new Google Analytics John said this on Twitter saying “we don’t use GA4 in ranking.” The second part of his tweet was a bit of a joke…
Link: No, Google Doesn’t Use Google Analytics 4 For Ranking Purposes
via www.seroundtable.com
