This excerpt is from a post that was published in Social Media Examiner
By: Larry Kim
Are you curious about the latest Facebook ad changes? Wondering how to take your Facebook ads to the next level?
Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.
#1: Call Now Button Connects You to Mobile Users
Facebook launched a local awareness initiative in 2014 that gave advertisers the option to add a Get Directions call-to-action button to their ads. This year Facebook took it up a notch with the Call Now button.
This is an important lead generation tool for businesses of all kinds, but especially local businesses. It basically takes an entire stage right out of the funnel. Rather than send people to your website or Facebook page hoping they’ll contact you, the Call Now button allows you to let people call you directly from your ad.
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