A study by a team of Mozilla researchers has found that most Web users have unique browsing habits that can easily allow advertisers to create accurate profiles. These can then be used to track & re-identify users across different sets of user data that contain even small samples of a user’s browsing history, the research showed.
Mozilla research: Browsing histories are unique enough to reliably identify users – ZDNet
Here is a step-by-step guide to reducing your digital footprint online, whether you want to lock down data or vanish entirely. A recently published study conducted by three Mozilla employees has looked at the privacy provided by browsing histories. Their findings show that most users have unique web browsing habits that allow online advertisers to create accurate profiles.
Link: Mozilla research: Browsing histories are unique enough to reliably identify users
via www.zdnet.com
