Apple today announced that the App Store ecosystem facilitated US $643 billion in billings & sales during 2020, a 24 percent year-over-year increase.
An independent study by economists from the Analysis Group found that developers selling goods & services across many categories grew their businesses while reaching customers around the world. App creators applied their creativity & passion to help people stay connected, healthy, & entertained — while the App Store played a vital supporting role as developers adapted to the year’s challenges & brought new innovations to life.
The new study, “A Global Perspective on the Apple App Store Ecosystem,” takes an in-depth look at how the App Store supported small businesses, which have quickly become a thriving & inclusive engine of opportunity for economies around the world. The number of small developers worldwide has grown by 40% since 2015 — & they make up more than 90% of App Store developers. The study defines small developers as those with fewer than 1 million downloads & less than $1 million in earnings across all their apps in a given year.
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