A few days ago came this “huge” update by Google of its search algorithms called, ‘BERT’. Huge implies some major changes being made to Google Search.
To solve the mystery, BERT stands for ‘Bidirectional Encoder Representations for Transformation’. Confused? Okay, simplified it means Google algorithms will now rely more on natural language processing (NLP) to understand a “searcher’s” intent/nuances while he/she keys in search words.
Below is a detailed article on BERT by the Content Marketing Institute. Have a read; especially SEO experts.
The Top 7 Things You Must Know About Google’s BERT Update – Content Marketing Institute
Google describes its new algorithm update as “one of the biggest leaps forward in the history of search.”
Scary stuff, right? Not really.
The update, known as BERT, is a good thing for SEO writers and content creators.
To understand why, let’s boil down the seven most important BERT takeaways for content marketers focused on SEO.
Via: Content Marketing Institute.com
