Communicating efficiently with clients is vital for businesses of all sizes. However, many consumers simply don’t have time to read the jargon filled campaign emails or blog posts.
Conversion rates is what it’s all about, & getting a potential client to convert in these challenging times needs concept-driven, compact messaging that focuses the consumers’ attention & keeps them interested long enough to follow through.
A well-made video featuring a hard-hitting, succinct message, will often do more for a campaign than anything else, but drumming up a professional video is not everyone’s area of expertise.
Understanding this, YouTube has developed a video building tool which is both easy to use & tool-rich enough to turn any novice into a media producer in an instant.
YouTube Video Builder has been made for the times we live in, coronavirus lockdowns have meant that live video shoots are not easy to do. Therefore, they’ve built their software around the use of static assets.
The tool allows users to upload static media, such as images & animated them on a timeline to construct a video. Customization tools are built into the software to allow users to choose fonts, colours, add text & sound. A comprehensive free music library is at the users’ disposal so even the audio will be professional once the video is completed.
YouTube Video Builder is much like a slider building tool & users will find this aspect easy to work with due to its familiarity. YouTube has released their software in its beta form & interested parties can sign up to gain access to their free platform. That’s right: all usage is currently free, which YouTube has deemed necessary in order to assist businesses during the pandemic, all that’s required to join up is a Google account with a Gmail email address.
Once completed the video can be embedded as part of an email campaign or used on a Web page or on an app.
So to get started, read YouTube’s guide, watch their how-to video then gather your images, ponder suitable colours & design elements & get ready to launch your campaign.
To see how well others have used the software to their advantage take a look at the video made using YouTube’s tools by Havenly.
Mizter_x94 / Pixabay
