Apple today introduced Apple Business Connect, a free tool that allows businesses of all sizes to claim their location place cards & customize the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri, & other apps.
“We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel, and more,” said Eddy Cue, Apple’s senior Vice President of Services in a blog post. “Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day.”
You can do many things with Business Connect. For example, businesses can now directly manage their information in the interactive Apple Maps place card. This includes adding & updating photos & logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; even presenting customers with special promotions.
There’s a new feature in place cards now called “Showcases”. This, says Apple, helps businesses present customers with offers & incentives, like seasonal menu items, etc.
Businesses can easily update the Showcase section of their place card through Apple Business Connect. Showcases are available to businesses in the US beginning today, & will be available to businesses globally in coming months.
Image credit: Apple
