Instagram is a heavyweight social media platform, which attracts 500 million users & around 100 million posts, daily. In this ‘sea’ of Content it can be difficult to make your ‘Posts’ & ‘Stories’ stand out.
One of the best methods to engage & ‘grow’ followers is to post regularly & develop a strategy of creating brand awareness. However, experts suggest that businesses, personalities & bloggers should post as frequently as 1-5 times daily. So managing this task is far from easy — especially when you might need to arrange & plan the ‘Posts’ for other social media platforms like Facebook or Twitter, simultaneously.
Most Content creators work on, or at least store their content on their PCs, but Instagram is designed specifically for smartphones, & as such is not available on PC. This means that creating regular ‘Posts’, which are professional enough to attract followers, can be hard to put together & difficult to upload, since it often involves moving big files, like video Content from PC to phone.
Until recently, there was no method available to schedule posts or engage with Instagram via a PC.
A few months ago, Instagram had released an API that 3rd party developers can use to set up Post scheduling. (This piece is about how to schedule an Instagram post.) Users who want to take advantage of this feature to enhance & grow their Instagram profiles, can sign up to services(that can be used on a PC), which enable scheduling on a timeline, which is the most effective way to organize social media engagement & insure quality Content, even when you’re pushed for time.
At the time of release of this API, Hootsuite CEO Ryan Holmes, had said in a statement that the scheduling & publishing of Instagram Content had been the number one request for our 16 million customers.
Several players have eagerly jumped on the scheduling bandwagon & created tools to assist consumers with their Instagram profiling. Companies such as Hootsuite, HopperHq, & Later among others, have developed standalone platforms dedicated to creating, perfecting & scheduling Posts to the top social media Sites, so that consumers can better engage with their followers in an informed creative manner.
So if you’re struggling with your social media management, while attempting to grow your followers, scheduling is most definitely the way to go, it’ll free up your workload, offer you time to develop your Instagram Posts & Stories, cohesively & allow you to output Content of a better quality.
