Google is serious about halting 3rd party cookie tracking, & has initiated an alternate targeting tool for public tests.
Google takes next steps towards ‘privacy-first’ web devoid of third-party cookies – ZDNet
Google is opening up its alternative ad-targeting tool for public tests, taking its next steps towards creating a “privacy-first” online world devoid of third-party cookies and with stronger controls over how personal data should be collected and used. It hopes the tests will offer deeper insights on how well the interest-based targeting tool will work in diverse regions such as Asia.
Link: Google takes next steps towards ‘privacy-first’ web devoid of third-party cookies
via www.zdnet.com
