An App Annie report says across iOS & Google Play, total spend in mobile apps & games have set a new annual record in 2020. While 65 cents of every dollar went to iOS, spend in Google Play will grow close to 30% — a trend reported on for many quarters.
iOS maintains the stronghold of global spend, but due to competitive Android devices & a growing device footprint, Google Play has seen sizable growth.
Top markets driving growth for iOS include US, Japan & the UK — which differs from the top markets for growth in iOS consumer spend from 2018 to 2019, including the US, China & Japan. Top markets for growth in spend on Google Play included the US, South Korea & Germany — with South Korea & Germany taking Japan & the UK’s place in terms of growth in Google Play spend from 2018 to 2019. In terms of categories, $0.71 of every dollar went to games across iOS & Google Play combined — with spending accelerated by this year’s boom in mobile gaming.
Among non-gaming categories of apps, in-app subscriptions drove the most growth. Top categories for growth were Games, Photo & Video, & Social Networking on iOS & Games, Entertainment & Social on Google Play.
To download the report, click here.
Image credit: App Annie
