A new report says global consumer spending in mobile apps reached US $64.9 billion across the App Store & Google Play in the first half of 2021. According to preliminary Sensor Tower Store Intelligence estimates & projections through June 30, this was 24.8% more than the $52 billion generated by both stores in the same period in 2020.
Although spending continued to climb to new heights, the year-over-year growth experienced by mobile markets so far this year trailed that experienced in 2020. In the first half of last year, the pandemic boosted consumer spending by 28.4 percent Y/Y when compared to approximately $40.5 billion in the first half of 2019.
Here is the report.
