Engage each user at the right moment with AI-platform ‘Neura’ – Digital marketing

Although most brands & businesses are leveraging mobile marketing platforms to connect with more customers, there’s still a problem with customer engagement & retention.

On an average, most mobile apps only achieve a customer retention rate of 7% in a month. One way to solve this problem is by using mobile engagement platforms (MEPs) or a good old CRM software.

But while these platforms help to target specific niches & learn more about your customers, they are still quite limited in how much they can deliver. For example, an MEP can be programmed to send marketing campaigns at a specific time of the day that users are likely to be awake or working on their computers. But since such times tend to vary from one user to the other, this is still not a perfect solution. A more effective solution is to be able to get real-time behavioral data about each user to tailor your marketing campaigns to their specific needs.

‘Neura’ claims to be a mobile engagement platform with a difference. This AI-powered platform aims to help mobile brands increase their customer engagement & retention by supplying real-world insights on specific users rather than generic data like regular MEPs do. Neura does this through a process of advanced segmentation & “triggering”.

With Neura, every marketing campaign begins with segmentation. This helps to segment users based on their true real-world persona using pre-defined characteristics like ‘Frequent Travelers’, ‘Morning Commuters’, ‘Workaholics’, & so on. Neura categorizes users this way based on their real-world behavior & not merely on their in-app activities. This helps to refine audiences as much as possible & deliver Content that is most relevant to them.

Neura also uses advanced triggering to time campaigns strategically. Rather than use a specific time of the day based on predictive behavior as regular MEPs do, Neura allows you to send out campaigns only when a specific event occurs. This way campaigns can be sent to the users only when they are available.

Neura integrates into any MEP or CRM software like Salesforce, Braze, etc. This makes the process of setting up your user segmentation & event triggers quite seamless. Neura also receives data from events & your user’s reaction to the campaigns. By learning from these feedback loops, a smarter & more accurate profile for each user is built to further refine & optimize your campaigns.

Image Credit: Neura