This article is the personal opinion/views of the editor of this Website Sorab Ghaswalla. This Website may or may not agree with the same.
The jury may still be out on this one but that does not take away from the fact that the world has seen their use go only up over the years. Which means they must be popular, right? What other explanation can there be, for example, for GIPHY alone dishing out over 7 billion GIFs and stickers every day? Or the fact that it has over 500 million daily active users? Not to mention the contribution by GIPHY’s competition.
Mainly children (and citizens) of social media, this motley group of graphics, emojis, GIFs & stickers, has transcended the world of social media to make its way into the world of formal communication, much to the horror of the content purists. With success? That is debatable.
There is a question mark still on whether this group is getting wider acceptance in the corporate world; in formal communication, in business correspondence, or not? There is no concrete evidence that it is, but neither is there proof of it being completely shunned, too.
For many from the older generation, the use of such graphics in formal communication, say like in marketing collateral, may mean more than just a raised eyebrow, but the Millennials and Gen.Z may beg to differ. The latter now constitute a major portion of the world’s workforce, so will this visual form of expression make further inroads then?
The emoji has already been dubbed a “language”. The fastest growing in the world, in fact. One count shows over 60 million emojis are being sent out daily. Another one shows there are at least 2,666 emojis in the Unicode Standard library to choose from.
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