This is a guest post by Alex Alabiso, Lead software engineer, Semaphore co. This Website may or may not agree with the views expressed in it.
Email and SMS marketing are two classic tactics marketers continue to use today—for a good reason. These two methods are popular because they’re low-cost and effective ways of reaching a large group of customers or prospects. Furthermore, these strategies allow you to be creative and personalize marketing to each recipient.
However, despite these similarities, many marketers still ask the question: which is better, email or SMS marketing? Before delving into what’s better, it’s important to know more about these methods.
What Is Email Marketing?
Email marketing is a method of promoting your business or brand through emails. Marketers use this as an alternative to traditional advertising. It is a form of direct marketing and an effective way to achieve business objectives, such as raising awareness or generating leads, through convenient communication with customers, clients, and partners.
The Benefits of Email Marketing
This method has become more popular since it can reach a wide audience simultaneously. It also allows businesses to send relevant information directly to their customers. Emails are sent directly from the company and tailor-fitted to suit different audiences. That way, they can better encourage them to take action, such as subscribing to their newsletter, purchasing products, or availing of services.
On top of this, email marketing has a lower cost per acquisition (CPA) than other forms of online marketing. This capability translates to less money spent on obtaining new customers. It can save you money from spending on postage or printing materials, and you can easily track the results, allowing you to better understand how to carry out email campaigns more effectively in the future.
What Is SMS Marketing?
SMS marketing is a form of marketing that uses text messaging to deliver information about a product or service to a targeted audience using mobile phones. This marketing strategy allows businesses to deliver information quickly, easily, and cost-effectively. It has become an increasingly popular communication channel as more consumers use their mobile phones for business and personal use.
The Benefits of SMS Marketing
The biggest advantage of this method is its ability to reach your customers directly on their mobile phones. With the upsurge of smartphones, people are constantly connected to their devices, increasing the likelihood of your target audience being open to receiving text messages.
Moreover, you can send essential updates without an internet connection. SMS marketing has proven to be an effective way to reach consumers and provide important information, from a simple reminder about an upcoming event to sending coupon codes for their next purchase. This convenience allows you to get your customers even if they are in a spot where they can’t connect to the internet.
Email Marketing vs. SMS Marketing
Despite cost-effective communication forms, many still need to decide which strategy is better. So how will you know which method you should go with? Read the infographic below to help you choose your brand’s best approach.
