Growing a business Online takes careful planning. Getting consumers to engage with a Website/product/service is always a challenge; it’s so easy to “deflect” interest & ‘lose’ a user, especially when there’s so much competition out there. A one-size-fits-all approach to effective lead generation is never a good idea, a user’s interaction needs to be gauged & catered for so that specific offers can appear when they appeal most, thereby improving the chance of conversion.
Treck, a lead generation app, has been designed to eliminate the headaches associated with effective conversion. It offers a “no code” interface to design pop ups, Websites messages & notifications bars that blend seamlessly with any Site & can be placed where users are most likely to engage.
Templates for a variety of possible use-cases are available on Treck’s Website, which can be deployed to capture a Site visitors’ interest in several ways:
1. Timed engagement – messages or pop ups delayed to appear after a specific timeframe. For example, an offer to download a free e-book on a particular subject could be revealed after a user has shown interest in it by reading blogs on that topic.
2. Triggered – message appears as a result of a certain action. For instance, if a user abandons a shopping cart, a message could be triggered to offer the user a discount to encourage conversion.
All Treck’s templates are easy to customize according to purpose & design. Once done, clients can simply grab the code generated by the app & embed it into their Site. The app has been developed so that in integrates with popular 3rd party mailing systems, such as MailChimp & SendGrid. Also, users can view statistics on their campaigns & edit appropriately.
Gaining conversions & generating a list of leads is simplified when using Treck, & they also support a mechanism to export leads via a CSV file for record keeping or to send directly to mailing apps to initiate campaigns. They are currently offering a free trial period so that users can judge the benefits before outlaying for a subscription.
Image credit: Treck
