Spending on digital advertising in the US jumped 23% to $49.5 billion in the first half of 2018 compared to last year, setting the category on pace to hit $100 billion annually for the 1st time, the Interactive Advertising Bureau (IAB) said on Tuesday.
Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says – Wall Street Journal
http://news.google.com Nov 13, 2018
The IAB report didn’t address the broader ad market, but data provider eMarketer Inc. projects U.S. ad spending will increase by nearly …
IAB: Digital ad revenues could exceed $100 billion for first time in 2018 – Marketing Land
http://news.google.com Nov 13, 2018
Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion over first half of 201 …
US digital ad spend hits $49.5bn in H1 18 – Advanced Television
http://news.google.com Nov 14, 2018
US digital advertising revenues for the first six months of 2018 soared to $49.5 billion (€43.8bn) – the most advertisers have ever spent on digital media in a first half of a year – accordi …
