A new report by Sensor Tower has reported a 11.3% increase in the global spending across App Store & Google Play on Christmas Day. Spurred by new device sales, 1st-time mobile users, & consumers flush with gift card credit, worldwide spending across the App Store and Google Play on Christmas topped $277 million, according to Sensor Tower Store Intelligence estimates.
This, said the report, represented combined year-over-year growth of 11.3% for the stores, which brought in a total of US $249 million in user spending on the same day in 2018.
The majority of mobile spending on Christmas, approximately $210 million, was focused on the Games category, which generated 76 percent of revenue across both stores and grew about 8 percent Y/Y from $195 million. PUBG Mobile from Tencent’s TiMi studio led in-game spending with $8.5 million, up 431 percent from the $1.6 million players spent in the game on Christmas 2018.
To read the entire report, click here.
