Ian Lyall

The Whatsnew Newsroom leverages a proprietary newsroom automation platform; it is a human-at-the-centre system that supports and powers a substantial portion of What's New On The Net's daily output. It combines agentic news discovery, structured source recognition, content drafting, data operations, plus a robust and stringent quality assurance that is underpinned by first-party knowledge and intelligence infrastructure.

Our technology stack enables fast, accurate and comprehensive coverage of the apps, tools, AI assistants and online services people live with at a quality standard everyday internet users deserve. It means we can deploy significantly more sustained editorial capacity than any small team can supply only by organic hands. Our approach, using our proprietary solutions, allows us to augment human judgment with automation. Our machines handle volume and precision; our humans handle nuance, judgment, and accountability.

What's New On The Net's team of human editors sits at the centre of the system, and this team of editors is the essential component of all the platform's content operations.

Everything we publish is authored by experienced human journalists.

What's New On The Net is designed to work with experienced and credentialed consumer technology journalists on flexible terms.

We are a young, independent start-up. We see What's New On The Net as a place for forward-thinking journalists to work with technology rather than be displaced by it. In these volatile times for working journalists, we hope to be a place that creates new opportunities, with greater emphasis on flexibility. We intend to utilise a range of human experience and expertise, and have designed our platform to be accommodating and flexible for the human journalists that work with us.

For the sake of consistency, and to support the flexible work methods that we provide our journalists, we use institutional bylines, Whatsnew Newsroom and Whatsnew Editors, on all the day-to-day reportage across the What's New On The Net platform.

Every piece of news content produced using parts of our proprietary AI-assisted newsroom technology carries the Whatsnew Newsroom byline, and every piece of content we publish is reviewed and edited by Whatsnew Editors, our team of skilled human journalists.

Any first-party opinion, analysis, or feature article will always carry a transparent named byline of the journalist who wrote it.

In line with how we structure content operations, as described above, we want to be as open and transparent as we can about the roles within the Whatsnew Editors team, as well as provide our users with a clear overview of the criteria that all journalists in the Whatsnew Editors team must satisfy.

Senior Editors: Senior editors set the editorial direction; they advocate What's New On The Net's publishing standards.

Skills & experience: Significant senior editorial experience; typically 10+ years in consumer technology, internet, or product journalism, with a substantial portion at desk-lead, section-editor, or equivalent level. A demonstrable track record of upholding editorial standards across a masthead or publication, including responsibility for accuracy, compliance, and corrections. Sound editorial judgement on embargoed, pre-release and commercially sensitive content, and a working understanding of the legal environment around consumer technology publishing. Proven ability to set standards, mentor editorial staff, and own the quality of output at scale.

Advisory Editors: Advisory editors, or consulting editors, are experienced industry veterans who have worked across the gamut of consumer technology journalism and the technology industry, and wider areas of relevance. As the title suggests, these are not day-to-day team members and are likely not involved in the minutiae of content operations, the everyday editing and/or authoring of articles. Instead, they bring senior editorial and/or industry experience, insight and advice.

Skills & experience: A distinguished career in consumer technology journalism, the technology industry, or product and platform research, or an adjacent field of clear relevance to What's New On The Net's coverage. Typically multiple decades of senior experience, often at editor-in-chief, bureau-chief, board, or comparable leadership level, or recognised standing as a practitioner within the industry. The seniority and perspective to advise on editorial strategy, standards, and direction at a high level. No requirement for day-to-day involvement; the contribution is counsel, credibility, and institutional knowledge rather than hands-on editing.

Contributing Editors: What's New On The Net's Contributing Editors are typically mid-career or later journalists with verified track records in consumer technology, internet, or product journalism. They contribute editorial input, occasional commissioning, and bylined pieces in their domain. They also, on occasion, may support the content authoring of Newsroom content.

Skills & experience: A verified track record in consumer technology, internet, or product journalism; typically 5+ years with published, bylined work that can be independently confirmed. Recognised expertise in at least one domain or sector relevant to What's New On The Net's coverage. The ability to report, write, and commission to a professional standard, and the editorial judgement to contribute reliably to commissioning and editorial input. Comfortable working to deadline and to house style.

Copy Editors: What's New On The Net's Copy Editors review and edit every Newsroom-produced article before publication; they are the essential humans at the centre of the content operations. They are the editor-in-the-loop for Newsroom content. They review quality control, they read, check and edit, and author every piece of Newsroom content that What's New On The Net publishes. They are responsible for the clarity, accuracy, and editorial standards inherent in every piece of news content published.

Skills & experience: Professional sub-editing or copy-editing experience, ideally within a technology, consumer or news environment. A rigorous eye for accuracy, clarity, grammar, and house style, and the discipline to apply quality-control standards consistently across high volumes of content. A working grasp of the terminology, sourcing conventions and technical detail of consumer technology, internet, or product journalism, sufficient to catch factual and contextual errors as well as linguistic ones. Sound editorial judgement on accuracy, sensitivity, and compliance, and the diligence to act as a genuine editor-in-the-loop rather than a light-touch proofreader.

Columnists & Specialist Contributors: What's New On The Net's Columnists are recognised voices in their fields - be it product builders, founders, industry analysts, researchers, technology journalists, or specialist commentators - they are able to contribute regular bylined features that add depth and variety to the What's New On The Net platform. Specialist Contributors are domain experts, be it academic, sector experts, researchers, or published authors; they may contribute occasional bylined features to the What's New On The Net platform. We are open to submissions, and potential contributors are assessed on merit, on a case-by-case basis.

As well as our flexible work team members, our team includes:

• Sorab Ghaswalla

  Founder

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• Jamie Ashcroft

  Publisher

  Founder of Creamery Media Ltd and publisher of the Defused Network titles. Background in business and financial journalism, software, and economics. Architect of the editorial automation systems behind the network.

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