SegMentor AI is an AI marketing tool for ecommerce that offers a segmentation marketing solution for e-commerce companies, with a promise of increasing conversion rates by as much as 600 %.
Digital marketing has become complicated, but technology can be used to simplify it. Segmentation strategies in business refer to a specific customer classification system – the model is built by segmenting like-minded clients together in an attempt to pre-determine their actions. SegMentor has an edge in building customer segmentation models in that they employ the assistance of a well-trained artificial intelligence (AI) algorithm to classify these segments.
The SaaS platform offers 4 distinct tools to users:
- Exit Intent Popups – triggered when a customer attempts to leave a Website without purchasing anything.
- Dynamic CTA (Call to Action) – delivered selectively to clients based on the SegMentor ML algorithm.
- Email Marketing – selective, diverse email marketing campaigns.
- Push Notifications – delivered selectively to clients, based on segmentation.
The first 3 tools are built by SegMentor based on data collected while customers navigate their client’s Websites. Based on these customer interactions, SegMentor collects behavioral & contextual data, which its algorithm then uses to select either the best CTA, Exit Popup or email marketing campaign to direct at the customer in order to optimize sales. SegMentor’s Push Notification tool is developed by collecting data on user interactions with their client’s apps. The tool uses this data to deliver specialized offers to customers.
The platform promises to deliver relevant Content at the right time with the aim of promoting product views, impulse buys, & boost conversion rates. Their tools are tailored to meet customers’ specific needs at exact times to eliminate lagging engagement & indecisiveness on the part of potential buyers.
The company has 3 offices internationally situated in Portugal, Canada & Brazil. SegMentor AI is developed by Marcus Rosa & his team from Snowfox AI.
Image credit: SegMentor
