Does your App Store performance leave something to be desired? If you aren’t achieving the number or type of qualified downloads you desire, the problem may be that your listing isn’t optimized properly. A leader in mobile app optimization, Gummicube uses its unique technology platform, coupled with exclusive data from the App Store, to maximize downloads for your product.
Here are three key signs that you may need help with your app store optimization:
- Low Rating
Tell the truth: how likely are you to download an app with just one or two stars? If your app has a rating on the lower end of the star spectrum, then you probably need help with your app store optimization. Not only does your app’s rating have an effect on its ranking in the App Store search results, but it also influences conversion rates by encouraging or discouraging users to download. In fact, experts estimate that 84 percent of users base download decisions on reviews. A leader in app store optimization, Gummicube can help you increase app ratings by exposing your product to users who are eager to give it a try.
- Low Ranking
The simple fact is that no one can download your app if it doesn’t show up in the App Store search results. If you aren’t ranking well for your targeted keywords, then you likely need help with your app store optimization. At Gummicube, we specialize in identifying the best keywords for your particular product using our exclusive data and unique market understanding. Additionally, we keep abreast of seasonal search changes and competitor habits so we can adjust your keywords as needed.
- Lack of Reporting
When was the last time you performed A/B testing on your app listing? If you aren’t generating reports on a regular basis, then the odds are good that there’s a problem with your app store optimization. Along with evaluating their keyword performance, app developers should conduct A/B testing on their icons, screenshots, and even titles and descriptions. Doing this will boost app ranking and ultimately improve download rates for your product.
Contact Gummicube for Your ASO Needs
As app developers ourselves, we understand that the lack of a solid ASO strategy can result in your product getting buried in the App Store. If you aren’t getting the results you want from your mobile app listing, don’t hesitate to contact Gummicube to boost your app rankings. We look forward to helping you find the widest possible audience for your product.
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