In the new year, changes are coming to social network Facebook. In CEO Mark Zuckerberg’s own words, FB’s News Feed has been overhauled, & priority will now be given to what friends & family share & comment on, while de-emphasizing Content from publishers & brands.
This is what Mark wrote in an official blogpost:
With this update, we will also prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.
We will also prioritize posts from friends and family over public content, consistent with our News Feed values.
What types of Page posts will show higher in News Feed?
Mark responded to this question by saying page posts that generate conversation between people will show higher in News Feed. For example, ‘live’ videos often lead to discussion among viewers on Facebook – in fact, ‘live’ videos on average get 6 times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public Content. Local businesses connect with their communities by posting relevant updates and creating events.
Using “engagement-bait” to goad people into commenting on posts is not a meaningful interaction, and we will continue to demote these posts in News Feed.