Social Curation, a solution by ‘Yotpo’ allows you to curate user-generated Content on Instagram, generally from people that advocate your product, thus driving traffic from highly engaged users to & from social networks. Social curation empowers & engages with advocates of your products, optimizing product pages for conversions.
This solution helps you to identify & collect Content that is relevant to your product or brand by providing tools for end-to-end coverage, from photo discovery, rights management, shoppable feeds & easy to use moderation. You collect all relevant Instagram photos in 1 place, from your own feed, from customers & influencers, & search functions let you showcase the best Content.
You then moderate through rights management, priorization of favorite photos & by thanking contributors & customers. Integration with your product feed means that by tagging photos you can make them shoppable & show them in product page galleries.
Yotpo claims conversion rate increases of upwards of 180% by having your Instagram pics alongside reviews.
Another claim made by Yotpo is that because Instagram has over 500 million active users posting & looking at pics, the chances are high that many of them will purchase products based on stuff they discover there (they claim a 30% conversion rate).
Yotpo is specialized in Online product marketing, with a full product/service line like Yotpo Ads for Instagram, Mail After Purchase (MAP) – for getting customers to write reviews about stuff they’ve bought on your Site, & tools for: increasing on-site conversion, retention, general Online marketing by helping to spread the word & acquiring new traffic, & SEO tools to help you rise to the top of search results.
The startup is based in Tel Aviv, Israel & also has offices in New York City, USA.
– This post is merely a startup profile based on publicly available information & not a review. –
Image Credit: Yotpo
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