All of you must have heard that the end of 3rd party cookies is around the corner. Going ahead, most Websites & marketers will have to rely on zero party data for their requirements. But what exactly is zero party data? This article explains it all.
Zero Party Data and What It Means for Social Media – bulk.ly
A lot of marketers have already heard of first, second and third-party data. These different types of data are collected and leveraged to gain insights into audiences that help personalize the customer experience. Now, however, there’s a relatively new type of data that’s being increasingly talked about—and it’s called zero-party data—a term coined by Forrester Research in 2018.
Link: Zero Party Data and What It Means for Social Media
via bulk.ly
