Getting people’s attention outside online games is getting harder. Sensor Tower Store Intelligence data reveals that it now requires approximately 156,000 downloads on a given day for a non-game iPhone app to reach No. 1 in the United States. This is up 37% from the median of 114,000 daily downloads needed throughout 2019.
Conversely, mobile games have seen the quantity of downloads needed to reach No. 1 decrease by 46% when comparing the two periods. Year to date, a chart-topping mobile game in the US must amass approximately 93,000 installs in one day, compared to 171,000 in 2019.
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