Yes, says Amazon, it does have a “fake reviews” problems, but it is using all its might to resolve it. Amazon said in a post on its official blog that in 2020 alone it had blocked over 200 million suspected fake reviews before they were ever seen by a customer. More than 99% of reviews enforcement was driven by Amazon’s “proactive detection”.
In addition to stopping these reviews, said Amazon, it had taken action to shut down & stop review submissions from the accounts contributing the fake reviews, & to enforce the bad actors’ selling accounts trying to artificially benefit from this abuse.
“When we detect fake reviews that may have been perpetrated outside Amazon, we regularly report the activity to the social media company where it occurred.”
Amazon
In the first 3 months of 2020, Amazon reported more than 300 groups to social media companies, who then took a median time of 45 days to shut down those groups from using their service to perpetrate abuse. Also, during the 1st quarter of 2021, the e-commerce giant had reported more than 1,000 such groups, with social media services taking a median time of 5 days to take them down.
