SEO is a complicated subject, & unless you are an expert, it’s difficult to crack it. Among the many factors that influence organic & inorganic search, the way people use keywords for Online search, etc is the intention of the person searching for something in particular.
That’s why search intent is a major factor in the way you write Content, & the way search engines then surface that Content in search results pages. The article below discusses in detail what search intent is all about.
What is search intent – SEO PowerSuite
Search intent is the end goal of a search user, the exact type of information a user is looking to receive in search results. It’s called intent because the search goal is not always obvious from the query.
Say, I search for something like gravel bikes. Do I want to learn what they are? Which are the best models? Where can I buy some? My intent is not very clear, so it’s up to Google to interpret my query and decide what kind of content to show me.
Link: What is search intent
via linkassistant.com
