Videos are great for marketing & communication, they can be used on multiple platforms as a tool to leverage brand awareness & connect with clients. However, due to the sheer number of marketing campaigns delivered to Inboxes worldwide, & the proliferation of videos on the Net, marketing via video may not be as effective as it was in the past.
Now imagine how well video might convert if creators could personalize each video, say in an email marketing campaign, & communicate directly with the recipient by name. Wow. Not only will this unique concept be sure to impress potential clients, but leads would certainly convert to improved sales merely because personalized communication is far more likely to elicit a positive reaction.
Obviously, producing a video for each person or business on an email marketing list & sending it out would be challenging, so despite the benefits it would be counterproductive & could cost a fortune. However, if this were possible & there was an app that could insert a client’s name into a marketing video previously shot by a creator the app would most probably find wide adoption.
Vidon, a startup AI Deepfake video editing app, clones a video creator’s voice & can insert a name into the audio overlay to produce a video that is personalized to its target audience. Additionally, it can automate the process of delivering these videos to recipients on an email marketing list.
According to founder of Vidon Alex Robinson, his startup can train its AI voice cloner to learn how to “speak” in any “voice” with only 15 minutes of training. Vidon believes that users will see a 5-fold increase in email engagement when using AI personalized videos.
To get started users need to sign up for a free trial & clone their voice then Vidon will insert recipients’ names into users’ videos & deliver them via email at scale. Vidon estimates that users will see a 40% higher conversion rate using their personalized client prospecting method.
Features of Vidon AI powered service include:
- Automation of users’ sales prospecting process.
- Email automation
- Connects to existing email accounts. Email sequences let users trigger emails to send at specific intervals.
- Video personalization – Vidon’s AI clones users’ voices & inserts a prospect’s name & company name into users’ videos for personalization.
- Analytics – Advanced email & video analytics
- Integrations – Users don’t have to learn a new tool to leverage the power of Vidon since it integrates with existing sales & marketing stacks such as, Hubspot & Salesforce.
The app is available at a cost after a 7 day free trial & caters to all users video email marketing needs.
Image credit: Vidon
