digital marketing · 2019-04-23

Understanding customer intent with ‘chatlets’ – Marketing

chatlets1st came chatbots, & now there are chatlets. Yup, that’s right. California, US-based Pramati Technologies launched Chatlets.ai earlier this year. So, what exactly are they?

Chatlets are a conversational user experience platform that enables customers to design bespoke Web & in-app chatbots. According to information available on its Website, “chatlets drive micro conversions – the smaller steps that lead to purchase – by initiating & hosting conversations that glean customer intent & drive more personalized experiences.” It collects 1st-party data & combines it with 3rd-party data for more personalized experiences & “more accurate customer segmentation.”

Chatlets can be easily embedded wherever you want them to, like on a Website or Web page or in an app. You can , for example, integrate chatlets into sign-up to boost completion & conversion.

So for digital marketers & sales, this could be just the tool they are looking for.

Click here to read more.

Image Credit: Chatlets

 

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