Consumer spending in mobile apps touched new heights in 2020, as did revenue generated from in-app subscriptions. According to Sensor Tower Store Intelligence data, worldwide consumer spending in the top 100 non-game subscription-based apps grew 34% year-over-year from $9.7 billion in 2019 to $13 billion.
Revenue from the top 100 earning non-game subscription apps represented about 11.7% of the US $111 billion that consumers spent on in-app purchases last year, the same share as in 2019. In Q4 2020, 86 of the top 100 earning non-game apps worldwide offered subscriptions, down slightly from 89 in Q4 2019.
Top 100 subscription apps grew 34% to $13B in 2020, share of total spend remained the same – TechCrunch
Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to various estimates. But a growing part of that spend was subscription payments, a new report from Sensor Tower indicates. Last year, global subscription app revenue from the top 100 subscription apps (excluding games), climbed 34% year-over-year to $13 billion, up from $9.7 billion in 2019.
Link: Top 100 subscription apps grew 34% to $13B in 2020, share of total spend remained the same
via techcrunch.com
