Consumers a little more open about sharing personal info now than 2 years ago: Microsoft
New research by Microsoft has shown that consumers were becoming more comfortable sharing information about their personal lives via Internet-connected devices, & even Online as say, compared to about two years ago. At the same time, there’s also been a shift to a more savvy & demanding consumer who wants to stay in control of their digital persona, & how their personal information is used, to help them improve their lives. Microsoft Digital Trends 2015 had over 13,000 consumers from 13 countries participating in it.