Meet ‘Erica’, Bank of America’s virtual digital assistant – News
Bank of America is rolling out an AI-driven virtual assistant of its kind in financial services, Erica, to its 25 million mobile clients.
The Internet As A Media And a Medium
Bank of America is rolling out an AI-driven virtual assistant of its kind in financial services, Erica, to its 25 million mobile clients.
The app, available soon in the App Store and on Google Play, provides instant account access to hundreds of companies including Wells Fargo, Chase, Bank of America & Citi as well as Amazon, Paypal, Expedia, Salesforce, ADT, ADP, E-trade, Ticketmaster, among others.
Bank of America survey found that for the youngest Millennials (ages 18-24), their mobile phones were as important to their daily lives (96%)—even more than the Internet (88%), deodorant (90%) & their toothbrush (93%).