Spotify has announced the acquisition of Megaphone, a well-known podcast advertising & publishing platform.
It announced on its Website that the acquisition “represents the next step in Spotify’s expanding the possibilities of this intimate & screenless medium.”
At the top of the year, we launched Streaming Ad Insertion, an innovative podcast ad technology that delivers the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing. The results of Streaming Ad Insertion have been encouraging to say the least and have further validated our commitment to the significant potential of podcast advertising.
Spotify
Image credit: Spotify
