Snap has released the Lens Web Builder, a tool that simplifies the process of building AR effects to help more companies create AR promotions.
Snapchat Launches ‘Lens Web Builder’ to Simplify the Creation of AR Lens Campaigns – socialmediatoday.com
With Snapchat’s AR Lens ads driving significant engagement and interaction in the app, the platform is now looking to open up the option to more brands, with a simplified AR Lens campaign option that enables businesses to build custom Lenses based on pre-made templates and/or Snap’s library of 3D objects.
Link: Snapchat Launches ‘Lens Web Builder’ to Simplify the Creation of AR Lens Campaigns
via www.socialmediatoday.com
