Snap has introduced a set of augmented reality lenses, calling its 3D tracking tech the 1st of its kind.
Snapchat Introduces 3D Full Body Tracking Technology for AR Lenses – Ad Week
Snap Inc. introduced its new offering with a set of augmented reality lenses just in time to enable Snapchatters to don AR costumes for Halloween. Speaking of Halloween, Tim Hortons will become the first brand to roll out a sponsored lens using the new3D full body tracking technology Oct. 31, when it will be available to Snapchatters in Canada.
Link: Snapchat Introduces 3D Full Body Tracking Technology for AR Lenses
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