Marketing intelligence platform Singular has launched a ‘Android Install Validation’ to identify fake app installs.
For those who don’t know, such spurious app installs is a new level of fraud perpetuated on smartphone users.
Singular said in a post on its Site that this “1st-in-industry” technology can detect “far more fraud than existing solutions, saving customers millions of dollars annually.”
Advertisers, it said, will lose as much as $42 billion in 2019 to digital ad fraud, according to Juniper Research report.
To tackle this menace, Singular revealed it had put up a team of cyber-security experts with roots in Unit 8200, the elite Israeli intelligence division that has been called “the foremost technical intelligence agency in the world.”
By identifying fraud before attributing installs, marketers were saving money, getting better data on which to make budget allocation decisions, & wasting far less effort on time-consuming and onerous refund reconciliation efforts with ad networks, claimed Singular.
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Image by Peggy und Marco Lachmann-Anke from Pixabay
