Shopping on Instagram just got some more muscle. The app has announced 3 more ways to “discover” new products, shop from brands, & keep track of all your shopping inspiration in 1 place on Instagram.
Here they are:
Save to your new Shopping collection:
Now when you come across a must-have item, save it to your ‘Shopping’ collection to revisit it later. When you tap a product tag in Stories or Feed, tap the ‘Save’ icon at the bottom right corner to save it to your Shopping collection. Just like existing collections, you can access your Shopping collection from your profile. 
Shop on business profiles:
Instagram is also testing a redesign of the ‘Shop’ tab on business profiles so members can quickly view all the products featured in their shopping posts. When you visit a business profile, tap on the ‘Shop’ button to see their products, such as the item name, price, & the post featuring the item.
Shopping in Feed videos:
You can now shop in videos from your favorite brands. When you see a video in ‘Feed’ from a brand you follow, tap the shopping icon in the bottom left corner to reveal the featured products & learn more about them.
Thus, shopping on Instagram just got better.
Source & Image Credit: Instagram blog
