Many startups & bloggers use Cloud services to host their applications. Whereas traditional hosting services usually offer a Simple Mail Transfer Protocol (SMTPl) to their clients so that they can send mail, Cloud apps hosted on services such as AWS & Heroku, do not come with a main server as part of the deal. Semplates, an email template service built on AWS SES (Amazon Simple Email Service), aims to offer a solution to fill this gap.
AWS SES is an email service that can be integrated into software applications – for instance if a company wants to offer a monthly newsletter & sign up potential members from within their application, such as on their Website or from their mobile app, or if they want to send transactional emails when users register to use services or when they need to change their password. Transactional emails are also necessary if users purchase goods or services & need to be updated on the progress of their order.
Many other email services such Sendgrid or Mailchimp also offer transactional email integration, but their services are far more expensive than the Amazon offering. However, AWS SES requires the services of a developer. Companies need to build software systems & code a back & frontend to ensure seamless delivery. Obviously, this makes using AWS SES much more expensive in the long run.
Semplates have solved this issue now. The platform offers sets of templates & an API, so that companies can deliver branded emails, easily & effectively from within their applications without the need to hire a developer. The service has templates on offer to cover the most common use cases & users can generate code on the platform, which they can simply copy & paste into their application. For unusual needs, which are perhaps software specific, the service will customize & build special templates at nominal cost.
Based in Berlin, Germany & founded by Clemens Dieffendahl, who has a broad experience in design, marketing, & software development, Semplates offers multiple time & cost-cutting features when managing transactional mails & marketing campaigns, such as:
- Import existing SES email templates.
- Create new templates from a library of customizable samples.
- Code-free editing using a drag-and-drop template editor.
- Collaborate with technical & non-technical users.
- Test email templates with placeholders right away from the interface.
- Connect multiple AWS accounts or SES regions & move templates between them.
Pricing for the combined services of AWS SES & Semplates is far cheaper than the competitors, with the platform promising to cut costs by more than 90%. They offer a free 28-day trial period & have several tiered products to suit both small & large companies.
Image credit: AWS
