digital marketing · 2019-01-18

Salesforce launches mobile app building on its Lightning Platform – Marketing

lightning platform mobile

CRM Salesforce has taken 1 more step to make a digital marketer’s life easy. It has allowed the publishing of mobile apps for iOS & Android devices on its ‘Lightning Platform’. And it’s reportedly so easy there’s no need for developers.

The new Lightning Platform Mobile offers 3 tools for this app development platform. According to a blog post on Salesforce, the Lightning Platform Mobile includes:

  • Mobile Builders for creating immersive mobile experiences using a low-code development environment and pre-built JavaScript components that act as building blocks for your mobile app. With Mobile Builders, admins can easily turn spreadsheets into mobile apps, design their app’s data model, and configure the app UI using simple clicks. And our AppExchange offers more than 180 ready-made components to give you a head-start.
  • Mobile Services that make adding backend services a breeze for business users. With Mobile Services, admins can add more power to their mobile apps with elaborate workflows, Einstein’s declarative AI services, and integration to third-party data. And new with this release, admins can add mobile push notifications — all with the click of a button.
  • The all-new Mobile Publisher empowers admins to publish employee and customer apps directly on the App Store and Google Play. Mobile Publisher takes care of the entire packaging and submission process, making it quicker and easier than ever to get apps published and updated. Read more about Mobile Publisher here, and find out how Cornell University and Mercer are already using it to transform how they engage with students and customers.

 

Image Credit: Salesforce

 

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