The Belgian Data Protection Authority (DPA) has determined that the Transparency and Consent Framework (TCF), designed by advertising body IAB Europe, fails to comply with the GDPR. There are multiple ways in which the IAB has violated the GDPR, according to the Belgian DPA. The ruling may bring fresh problems for the AdTech industry.
Regulators Find Europe’s Ad-Tech Industry Acted Unlawfully – yro.slashdot.org
After a years-long process, data protection officials across the European Union have ruled that Europe’s ad tech industry has been operating unlawfully. Engadget reports: The decision, handed down by Belgium’s APD (.PDF) and agreed by regulators across the EU, found that the system underpinning the industry violated a number of principles of the General Data Protection Regulations (GDPR).
Link: Regulators Find Europe’s Ad-Tech Industry Acted Unlawfully
via yro.slashdot.org
