This article was 1st published on our sister Site, The Internet Of All Things.
A new study by Juniper Research has found that the 4 biggest smartwatch vendors, Apple, Fossil, Fitbit and Samsung, will have their smartwatch market share for connected watch shipments fall to 47 percent by 2023, down from an estimated 58% in 2018. The decline is linked to the growth of smaller players, including Garmin, Huami and Huawei amongst others.
While Apple will remain the largest single vendor in terms of shipments over the next 4 years, Huawei will enjoy the fastest growth, with a CAGR of 20 percent.
Juniper’s new research, Smartwatches: Digital & Hybrid Vendor Strategies & Forecasts 2019-2023, found that smaller players will “thrive” thanks to strategies tailored for niche markets, use cases or price points; while others are releasing premium smartwatches combining the best of fitness, outdoor activity and health features.
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