Google has taken a new step into the consolidation process by introducing the Google Tag. Find out how it works.
Introducing The New Google Tag – simoahava.com
For the longest time, Google has been working towards consolidation of their products to build a unified tagging platform. Products that are instrumented (or associated) with “tags” would fall under this umbrella. These comprise tools like Google Tag Manager, Google Ads, Google Optimize, and, of course, Google Analytics.
Link: Introducing The New Google Tag
via www.simoahava.com